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It takes more to make beer than some Yeast and a Dream

It’s been a busy week end here in Brew City, AKA Milwaukee Wisconsin, Charo and her husband came to visit.  We needed to go over our business plan for the blog and it seemed like a good idea to go over things in person before busy season hits for both of us.

And of course, it seemed like a good idea that there should be beer when we were done working.  Because, you know, beer.  So in between us doing our very first pricing review together  (here and also here because The Google crashed in the middle. It wasn’t the Rum Chata’s fault) we hit up a few local distillery and brewery tours.  We have a lot of history in this cold city I live in, it’s one of the perks of living in an old industrial city.  It’s also ridiculously cheap to drink here in comparison to the beach town Charo lives in so there was that.

Instead of the predictable large scale Miller Brewing tour we decided to concentrate on the smaller guys in town and it was  really fun for me to see the history behind some of these places. Seeing the actual line from the scene from Laverne and Shirley at Lakefront Brewery, sitting on the chairs from the late 1800’s  from the old beer hall at Pabst Brewery and tasting some of the most damn fine gin and vodka in the world from Great Lakes Distillery.  The tours were a chance for the people who run the craft places to tell us why they are passionate about what they do.  We heard lots of stories of someone having some Yeast and a Dream…people who took a chance on making a living what they loved the most.

Sound familiar? It was inspirational.  Motivational.  But it didn’t REALLY tell us what kind of nitty gritty it takes to open and maintain the day-to-day operations of that kind of business and the challenges they face in their industry.  It wasn’t supposed to, it was supposed to entertain while we quaffed some delicious beverages, and it did.

But what if we went on that tour every week?  Would we learn how to open a Brewery?  No.

There are lots of blogs you can read that will give you inspirational and motivational advice on photography.  We decided in the course of the week end  that we are  not going to be one of those blogs.  Why? Because that shit is easy.  In fact it’s so easy we challenged ourselves to do nothing but talk in inspirational cliches for one entire hour.

“This meal is delicious. It’s nice to be able to appreciate the finer things in life”
“I appreciate having a good meal with good friends.  You make new friends you keep the old, one is silver the other is gold”
“Sometimes you have to just go for it”
“You are so right.  There is no can’t in American”
“Sometimes you have to think outside the box!”
“We’re so happy to have had you here. We’ll be sorry when you are gone!
“We hate to see it end, but home is where the heart is!”
“Visiting here has been like a dream”
“A dream is a wish the heart makes”

This went on…the entire..week end.

That’s the kind of blog we don’t want to be.  I’ve been to too many seminars where I walked out realizing that the speaker talked a lot and said NOTHING.  I looked at my notes and the few I had scribbled were not worth the ink on the paper. For us, this also carries in to the products that we affiliate in the photography market.  Because if we are going to say something is worth buying we have to be able to say “Seen it, would buy it myself, would make me some monies if I implemented this stuff”.

While affiliate sales provide us with some cash to keep the blog going, at the heart of this we really do it because we are passionate and feel blessed by this industry.

Kidding!  We do this because we know that a lot of you feel like we do, that this industry is changing so fast that we want some real world advice on how to make it.  How to keep our jobs and stay Sane, Happy and Profitable at photography.

With that, we’d love to hear from you dear reader.  What would you like to see on this blog?

Do you like the pricing reviews?

Want more meaty how-to stuff?

Want more photos of my bunny?

Leave some comments below, won’t you?  We like to know that it’s not just our moms reading this.


P.S.  Tomorrow at midnight Mountain time the killer Salesographer Deal ends.  The email that goes into more detail on what you get is here.  And if you are too lazy to read that then let me do some MATHS…$74 will get you a $50 Pro DPI gift certificate and a killer series on how to jack up your portrait sales NOW.

P.P.S.  We’ve pimped this class out before and for good reason. It’s one of the most popular pricing series out there, Joy Vertz’s Pricing For Profit.  It’s a much more intensive  3 week course that will walk you through your entire price list  to make sure you are profitable start to finish.  If you’ve got some major work to do, this is where you want to start.  Watch the informational videos here.







  1. I dig the price reviews and think they are great to keep doing! Would LOVE to see a video of a sales session. Sure, I’ve read up on them a lot, but actually doing one is very daunting without having seen one take place before – except for in an Olan Mills when I was 10 years old! I would also love if there was talk about the things photographers need to do to be legal. Not in detail….just the main things that every photog should be doing/paying/registered as/etc.! I THINK I am legal, but I’m not actually sure! I did take Rachel Brenke’s class about 2 years ago, but it wasn’t as complete (I’m guessing) as the one she is doing now….and things change, so it’d be great to have a very basic overview!
    Thanks ladies – love your blog!!

  2. Somewhere, over the rainbow, photography dreams really do come true.

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